Essentially, entrepreneurship is the process of developing, organizing, and running a new business to generate profit while taking on financial risk. In a broader sense, entrepreneurship is the process of transforming the status quo by solving the most pressing problems and pain points in our society, often by introducing an innovative product or service or creating new markets. Entrepreneurship is now a popular college major, with a focus on studying ideation, new venture creation, and profit driven models.
INTERVIEW with Soulsfeng Corporation ‘ David Feng’
Q. Tell us about your background getting to where you are today?
I started the company (Soulsfeng) Future Footwear Technology Corporation in 2016, which produces and sells shoes. Before that, I had been in this business for over 7 years.
Soulsfeng is the brand name of Future Footwear Technology Corporation (FFT). For the last five years, Soulsfeng has always been at the forefront of technological research & sports analysis. Soulsfeng is a fashion shoe brand with graffiti art at its heart.
The company’s strategy is to develop our business based on the United States market and expand our business to all over the world. We had a great opportunity to have an interview with the founder of Soulsfeng Corporation ‘ David Feng’.
Q. Where does your company operate from?
Q. When did you start the shoe company?
The company was started in 2016.
Q. How did you get into footwear/technology?
With my former footwear background and the inspiration of graffiti art, I decided to start the business by combining those two. The goal was to produce and sell shoes with graffiti art while trying to develop and include more high-tech in the shoes.
Q. What is the most challenging thing you have overcome in your life?
To start the shoe company and get it to grow rapidly.
Q. Are you currently working independently or with a major shoe brand?
Yes, the brand Soulsfeng is working independently but we have some projects with major companies.
Q. Who inspires you the most in business?
I was inspired to start the business of combining graffiti art and shoes by JP O’donnell and Ilya Sober, the graffiti art designers.
Elon Musk is of course the role model for the technology.
Q. What do you want people to remember about your business?
I want people to remember that we brought Graffiti Art and Technology to the shoe world.
Q. Any new shoes coming out soon?
A new style of lighting sneakers have been released recently on our home page soulfeng.com.
The lighting uses cold light technology, which doesn’t produce much heat and the light is more gentle than a traditional LED. The soft lighting blends in with the art design on the sneakers perfectly.
SKYTRACK X Rebosober Blue Graffiti Lighting Sneaker
Cool Lighting : There are several color modes to choose from, Red, Blue, Green, Orange, Skyblue and Purple. You can change the color by pressing the button on the sole. Press the button for more than 3 seconds to switch the lighting on and off.
Rechargeable: Fully charged battery can last over 48 hours. Rechargeable battery takes 4 hours from empty to fully charged.
Q. Who is one business person you wish you could work with?
Elon Musk. He is a brilliant man with a keen sense of business in the technology area. Actually, we do have a project that cooperated with his company, the project is making CyberTruck-shaped shoes.
Q. Tell us about any new projects you have coming out? When is coming out? What is it about?
We plan to release a style of boots with heating technology. It was designed for cold weather and those elders who tend to get cold feet. The technique uses carbon fiber heating which has good heating conduction and it is also a safe method that evenly heats under the bottom of the feet area.
There are 3 heating levels and different indicator colors( Red: 45 ℃ , Blue: 42 ℃ , White: 40 ℃ ) Fully charged battery can last up to 8 hours on the highest heating level.
It will be released soon.
Q. What does a day inside your shoes look like?
Extremely busy. I’m always working on being innovative with the brand, taking meetings or ensuring orders are reaching their customers.
Q. Anything else you want the audience to know about you?
Soulsfeng Founders: David Feng, Fahad Al Ali
Since 2016, Soulsfeng Sport, Graffiti Art & Tech.
Each pair of shoes made by us has been hand-finished and delivered to customers perfectly. Our founder’s lifelong dream is to engage with and listen to each customer, while improving on the craft of manufacturing better shoes. Because they are the souls pushing us to step forward, they are our future. This is the story of our brand name, Soulsfeng. The development and expansion of a brand is a monumental task. Regardless of the challenges, we at Soulsfeng will always strive to utilize the latest technology in the pursuit of quality products for everyone.
Soulsfeng Slogan: Do Whatever You Can Do!
Some of our voices:
-What we believe, “finding the meaning of life through a paint brush”.
-“Be stronger and more empowered by helping others to make a better future, better life and a kinder world”
-Thanks to JP odonnell, Soulsfeng is willing to build a different apparel & fashion world with Graffiti Arts.
-Stopping Evironmental Pollution starts with myself.
•The time to act is now.
•Even very little things will help the change. All material Soulsfeng uses are degradable material, even the package bags.
•Do Whatever You Can Do. It is our duty to make innovative sneakers & make the world better.